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Appendix E: Recruitment Ideas

 

RECRUITMENT IDEAS

This is by no means a complete list of all the places where you might recruit low-income parents. Sources will also depend very much on the subject of your inquiry and the population and subpopulations you have identified. However, these are the ideas which came out of the discussions we had with community groups and with our advisory committee and may prove helpful as you begin developing your own recruitment strategies.

Community Action Agencies
WIC offices
Hospitals, clinics
Community health centers
Home Visiting Agencies
TANF agency, job training agencies, subcontractors
Laundromats
Grocery stores
Hair salons
Fast food locations
Public housing
DV shelters
Soup kitchens/food pantries
Homeless shelters
Adult education programs
ESL classes
Migrant education programs
Public Health Nurses
Churches
Good Will/Salvation Army Stores
Walmart/ other discount stores
Pediatrician’s Offices
Family practices
Public Access channels
Radio stations (including Spanish and other language stations)
Neighborhood newspapers (Including Spanish and other languages)
Public schools
Child care providers (licensed centers, subsidized child care centers, family child care homes, Head Start, School Readiness Programs, kith and kin providers)
Family Resource Centers
Resource and Referral Agencies
Legal Services Offices
Community Centers
Libraries
Parent support groups
Bus lines
Pharmacies

Particularly for rural areas:
Country stores
Grange halls
Town clerk’s office

through these sources include:

  • Posting flyers and posters;
  • Talking to people in waiting rooms;
  • Sending flyers with letters of endorsement from agencies to their clientele;
  • Placing announcements in local newspapers or on radio stations;
  • Making phone calls to client lists provided you by organizations;
  • Sending flyers home with children from elementary schools, Head Start, School Readiness Programs, etc. or handing them out to parents when they pick up their child;
  • Attending community events, going to playgrounds, parks, spring fairs, etc. and passing out flyers
  • Making presentations before agency staff and parent groups

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Focus Group Manual
The Family Assets Initiative
The Ford Foundation
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