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Strategic Planning Model
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Strategic Planning Model
Strategic planning is a continual process for improving organizational
performance by developing strategies to produce results. It involves looking
at where the agency wants to go, assessing the agency’s current
situation, and developing and implementing approaches for moving forward.
The National Child Welfare Resource Center for Organizational Improvement
provides technical assistance to States involved in strategic planning
and has developed a framework for strategic planning with four distinct
stages described in detail and illustrated with State and county examples
in our publication Strategic Planning
for Child Welfare Agencies. We have also developed a Strategic
Planning Checklist to guide organizations through each step.
Prepare
Three critical steps must be accomplished prior to developing a
strategic plan:
- visioning,
- assessment, and
- implementing a planning process.
In each of these areas, review and build on what is already in place—vision
statements, assessments or organized groups engaged in planning or providing
stakeholder input.

Plan
To develop the plan, establish priorities by considering the needs, strengths,
and resources of the organization. Three key questions must be answered:
- What do we want to accomplish?
- What will we do to get there?
- How will we know if we are making progress?
Once you have a draft document, circulate it for input,
revise and finalize.

Implement
The following steps ensure that plans are used to guide the work of the
organization:
- communicating "marketing" the plan,
- managing the implementation of the plan,
- supervising the actual work, and
- monitoring and reporting progress on the plan.

Revise
This stage starts the cycle over again, allowing the plan to be continuously
updated, and keeping it current and meaningful to the organization. On
an ongoing basis the organization should:
- conduct assessments of its performance by gathering and analyzing
information;
- convene the planning group to review performance and reassess goals,
outcomes, strategies, and action steps and to make recommendations for
changes; and
- revise the plan.
To the extent that the plan is updated, it can stay current and meaningful
to the organization.
A strong strategic planning process can be a powerful tool for systemic
change within child welfare agencies focusing on improving outcomes for
children and families. Throughout the process, ongoing communication is
critical.

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